Michelin Unveils the

Michelin has unveiled its new all-season standard passenger car tire that delivers Michelin's renowned technical performance attributes and long-lasting tread life designed specifically for the family car.

LINK: Detailed information, photos, video and more at the Michelin NAIAS Press Kit

"The launch of the MICHELIN® Defender® tire represents a significant breakthrough for the standard passenger car tire segment," said Pete Selleck, Michelin's new North American chairman and president, at the company's NAIAS press conference at Detroit’s Cobo Hall. "The Defender tire is a product that meets the demands of Americans who are enduring difficult economic times and are insisting on top value for their money in a way not seen for decades. Consumers can now have a safe tire that lasts longer, thanks to Michelin quality."
See full remarks: Video and transcript

Defender Tire At-A-Glance

Designed for the American consumer, fitting virtually every standard passenger car on the road today

Outlasts its closest competitor by 21,000 miles*

Stops 31 feet shorter than a leading competitor**

Provides all-season performance

Saves up to $250 in fuel@ 3.50/gallon over the life of the tires***

IntelliSipe Technology™ combines 3D Active Sipes and Variable Thickness sipes for increased safety Available in April 2012

* Based on third party wear test results versus Continental Pro Contact ECO Plus+ size 215/60R16
**Based on internal wet braking test results versus Goodyear Assurance ComforTred Touring tires size 185/65R15
***Based on fuel @ $3.50/gallon and upon fuel efficiency estimates from rolling resistance testing versus the Yokohama® Avid TRZ™ 215/60R16 over the warranted 90,000-mile tread life of the MICHELIN Defender. Actual on-road savings may vary.

Michelin Industrial Designer Comments